Alternative NameMt Cook Motor Company LimitedMount Cook Motor ServiceMount Cook Tourist Company of New Zealand Mount Cook GroupMt Cook and Southern Lakes Tourist CompanyDescriptionWhen in 1906 Rodolph Wigley made the first car trip to the Hermitage at Aoraki/Mt Cook he became convinced of the tourist potential of the area and founded the Mount Cook Motor Service. Although the company went bankrupt in 1907 Wigley resumed the service in 1912 under the name Mount Cook Motor Company Limited.